Problems
Customer health data is scattered across multiple tools
B2B SaaS teams can't predict which customers will churn
No single source of truth for customer journey data
Existing Alternatives
ChurnZero, Gainsight (expensive, complex)
Spreadsheets and manual tracking
CRM tools with basic health fields
Solution
Early Warning System: Automated alerts when accounts show risk signals
Health Score Engine: ML-powered scoring
Playbook Automation: Triggered workflows for at-risk accounts
Key Metrics
Demo-to-close rate: 32%
Monthly churn: 2.1%
NRR: 112%
Unique Value Proposition
See churn before it happens
Predict churn 60 days in advance with 85% accuracy
Reduce time-to-value for CS teams by 60%
High-Level Concept
Mixpanel for Customer Success
Unfair Advantage
Founder background: Sarah was VP CS at Segment
Data moat: Every customer's data improves ML models
Integration partnerships with top CRM providers
Channels
LinkedIn outreach
Partner referrals (CS consultants)
Content marketing & CS community events
Customer Segments
VP/Director of CS at B2B SaaS (50-500 employees)
Companies with $5M-$50M ARR
Series A-C startups scaling CS operations
Early Adopters
Companies currently using spreadsheets for health tracking
Mid-market B2B SaaS with reactive CS
Teams outgrowing Gainsight/ChurnZero budgets
Cost Structure
Infrastructure: ~15% of MRR
Marketing: ~$12K/mo
Salaries: ~$105K/mo (70% of spend)
Office/tools: ~$5K/mo
Revenue Streams
Growth: $599/mo (up to 2000 customers)
Enterprise: $1,500+/mo (unlimited + SSO)
Starter: $299/mo (up to 500 customers)
Implementation services: $2,000 one-time